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Download e-book for kindle: A New Beginning: A Textual Frame Analysis on the Political by Joanne Morreale

By Joanne Morreale

This ebook is a postmodern research of Ronald Reagan’s 1984 movie, a brand new starting, which marked the coming-of-age of the televisual political crusade movie. The movie was once a landmark within the paintings of political filmmaking. Its thesis proclaimed a resurgence of yankee satisfaction, patriotism, and prosperity lower than the management of Ronald Reagan. a brand new starting was once unparalleled for a couple of purposes: it changed the normal nominating speech for the candidate on the Republican nationwide conference; its shape was once a hybrid documentary and commercial; it illustrated using televisual rebirth rhetoric to achieve public aid for a political ideology; and, most significantly, the masterful venture documented a shift from verbal to visible rhetoric in American presidential campaigning. the writer examines the movie as a cultural textual content and as an efficient political software. Framing, ideology, delusion, and visible cliche are analytic instruments used to deconstruct the movie; the strategy combines rhetorical conception with communique thought and semiotically-based theories of movie and tv. Morreale provides perception into the more and more general use of tv to create a political fact.

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Additional info for A New Beginning: A Textual Frame Analysis on the Political Campaign Film

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I would like to mention Herb Simons of Temple University, who advised and guided me during the initial stages of this project. Tim Corrigan, Paul Swann, and Ralph Towne also offered me their expertise. Stephanie Stewart and Melanie Rae Thon provided editorial assistance and valuable criticism. Thanks go to all of them, and to the others who have read and commented upon earlier versions of this work. Thanks also go to my students and colleagues at Northeastern University for their lively discussions of A New Beginning, and to my parents for making it possible for me to pursue my interests in the first place.

Its themes set the tone for later films: Kennedy promised to improve the economy, to keep America strong militarily, and to maintain peace. In this case, some of the negative issues that plagued the Kennedy campaign were explicitly addressed. He spoke to disgruntled coal miners in Virginia; he also responded to a question about whether his Catholicism would interfere with his ability to govern. Kennedy assured the questioner, and thus the viewer, that it would not. Structurally, The New Frontier simulated newsreel footage, complete with stark black-and-white images, the anonymous voice of a narrator, and a static camera.

He appeared at a summit with foreign leaders, just as Reagan portrayed his meeting with the Chinese premier. Finally, the Johnson film ended with a final affirmation of his commitment to peace. After Johnson announced on the eve of the primary that he would not run for reelection, the film was used to summarize the legacy of the Democratic Party, with a focus on Lyndon Johnson's term in office. If Johnson had decided to seek a second term, this film would have been used exclusively for his campaign.

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